More than you might think. Asia's next-generation consumers are more sophisticated than ever – which means “business as usual” just won't.
Challenges of marketing to Asian consumers: exploring the influence of different cultures, life styles and values on consumer behaviour in Asia. Piyush Sharma.
Asian shoppers already play a critical role in the world economy. In the years to come, bolstered by the Belt and Road initiative and an.
A McCann Worldgroup study has revealed that Asian consumers are more individualistic, pro-globalisation, and more suspicious of social.